Rakan does not recommend people doing their websites themselves. People seem to think that because technology is so inexpensive to purchase and in most cases easy to use that building a website is easy.

Building a website that not only looks good, functions as a results-generating marketing tool, designed with Search Engine Optimization (SEO) in mind, and offers intuitive usability is no small task.

Encouraging people to do this is akin to asking people to build their own homes if they are not licensed contractors. Either way, the house of cards will come falling down.

There are a few critical business operations that entrepreneurs should outsource, and this is one of them.

For example, if you built your site and it doesn’t have its lead generation in the correct place, the colors are hard on the visitor’s eyes and the home page is overcrowded with ads and other content (thus visitor’s don’t know what to pay attention to first), then its navigation (and usability for that matter) might as well be nonexistent.

Alienating potential clients is a high price to pay for wanting to save some money.