About Rakan
Contrary to what some people may think, our constantly expanding and eclectic empire is neither random nor wreckless. Each successive venture demonstrates our skill in picking the right market and the right opportunity.
Once a Rakan company is up and running, several factors contribute to making it a success. The power of the Rakan name, our unrivalled network of friends, contacts and partners, the Rakan management style, the way talent is empowered to flourish within the group. To some traditionalists, these may not seem hard headed enough. To them, the fact that Rakan has minimal management layers, no bureaucracy, a tiny board and no massive global HQ is taboo.
Here are some examples of the ways that Rakan delivers its brand values
- Value for Money
Simple, honest & transparent pricing – not necessarily the cheapest on the market.
- Good quality
High standards, attention to detail, being honest and delivering on promises.
- Innovation
Challenging convention with big and little product / service ideas; innovative, modern and stylish design.
- Customer Service
Friendly, human & relaxed; professional but uncorporate.
- Competitively challenging
We work hard to be the best and make sure that we are competitive in this tuff market. – Usually with a bit of humor.
- Fun
Every company in the world takes itself seriously so we think it's important that we provide the public and our customers with a bit of entertainment.
Who are we?
Our companies are part of a family rather than a hierarchy. They are empowered to run their own affairs, yet other companies help one another, and solutions to problems come from all kinds of sources. In a sense we are a community, with shared ideas, values, interests and goals. The proof of our success is real and tangible.
Exploring the activities of our companies through this web site demonstrates that success, and that it is not about having a strong business promise, it is about keeping it!
We ask fundamental questions: is this an opportunity for restructuring a market and creating competitive advantage? What are the competitors doing? Is the customer confused or badly served? Is this an opportunity for building the Rakan brand? Can we add value? Will it interact with our other businesses?
Most companies in the world have a set of brand values, which in a lot of cases can be completely meaningless. Rakan believes that the most important thing is the way those values are delivered and brought to life.
